Don’t Be Casual

I can’t stand casual people.

Why? Life is too short to go through work, relationships, or even your own goals on autopilot. I don’t want casual people at Sidetool.

I don’t want people who aren’t obsessed with their craft.

Who don’t push to get better.

Who don’t ask “Why does this work this way?” or “How can this be better?”

Casual people break companies.

They show up, but they don’t really show up.

They’re just there in meetings, projects, and conversations.

They casually care about the customer, the product, the team.

That’s the worst thing that can happen to any company.

The best teams are made of people who go all-in—who are extreme in their commitment.

When De Paul was told to protect Messi, he made it his mission.

When Scaloni set out to build a World Cup-winning team, he lived it every day.

Messi didn’t casually want to win a World Cup—he dedicated his life to it.

This isn’t a coincidence.

A great team is a chain reaction:

The sales team lands the deal.

The PM spends days truly understanding the problem.

The developer obsesses over the solution.

The recruiter fights to bring in the best people.

Everyone trusts each other to go all out, every single time.

The moment someone decides to “just do enough,” the chain breaks.

Trust is lost.

People stop owning their roles and start picking up someone else’s slack.

Everything suffers.

That’s why there’s no room for casual people at Sidetool.

You can’t casually care about a customer, a line of code, a design, or a deadline.

If you do, you’re holding everyone back.

Some say, “There’s more to life than work.”

I say: for people who love their craft, work is part of life.

We’re builders. We’re creators.

Whether it’s software, design, companies, or code—find what you love, then obsess over getting better at it.

Mastery comes from effort, not luck.

A race car driver doesn’t win by chance—they practice the same corner a thousand times to get it right.

We do the same with products. That’s how we win.

Of course, health, happiness, and family matter most.

But the happiest people I know are the ones who’ve found a purpose bigger than themselves and pour everything into it.

That’s how I feel about Sidetool.

I’ve started plenty of businesses before, but this time, everything’s aligned.

I can see myself building Sidetool for the next 40 years—whatever form it takes—because I don’t do casual.

Energy is everything.

Don’t do casual shit.